With a video cover letter you're trying to quickly engage a potential employer. I recommend making your video between 1 min and 1:30 min. I know it might be hard to fit everything you want to say into that amount of time, but think of your video cover letter as the trailer to the story of your background and experience.
Deliver your “hook” in the first 5 seconds or a viewer will loose interest. Next, highlight the most important things about you, and always have a call to action. The success of a video cover letter is really all about the story you are telling and how well you deliver it. Your main goal should be to have a potential employer want to know more and contact you for an interview.
I’ve been using video cover letters since 2013, and they’ve helped me and my clients land jobs. I share about what I’ve learned works and what doesn’t work with my email subscribers.
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